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where design becomes art
ShareMatisse
When your client is a leader in the design space, renowned for curating high-end pieces and setting the standard for interior design, you want to bring your design A game to the table.
Matisse has over 30 years experience dealing in international furniture and interior fit-outs. Sourcing high quality, future proof, sustainable designs and creating inspirational places to work and live. With a shopping catalogue bursting with pieces to covet, Matisse creates dream interiors, both aspirational and inspirational, it’s the stuff of Pinterest boards.
The brief required a beautiful website design, with outstanding user experience features, it needed to showcase the product range not distract from it, and most importantly speak to Matisse’s authority as a design-space leader.
Alongside the aesthetic requirements were equally important business requirements. Including increasing qualified traffic to the website via SEO, increasing website sales, driving enquiries, and meeting the needs of three seperate and distinct audiences including residential home owners, developers and commercial.
The project required an extensive discovery and user experience phase, including an iterative website interface design process. By engaging in regular client contact, and making refinements throughout the process we were able to ensure that the finished result met both the client and market requirements.
SEO was a key consideration when determining website structure, through keyword research and analysis we were able to ensure a best practice structure with plenty of opportunities to create optimised content. SEO goes hand in hand with user experience so our team ensured users are able to browse products in a number of ways including by brand, designer and room.
In addition, by identifying the requirements of each key user group upfront, we were able structure the website to best meet the needs of the end user. Creating different pathways from the outset for B2B and B2C users. Whether the user is looking to fit-out a hotel lobby or holiday home the web structure allows them to easily discover relevant products.
Showcasing the products throughout the website
The website design needed to be subtle enough to let the products shine. Matisse’s beautifully curated collection features thoughtfully designed luxury products, so we opted for a design that would let the products do the talking. Our product pages allow for in-situ shots in carousels, product variants, product details, related products and more. Users can buy online, enquire or add to favourites from the product page.
The website design needed to be subtle enough to let the products shine. Matisse’s beautifully curated collection features thoughtfully designed luxury products, so we opted for a design that would let the products do the talking. Our product pages allow for in-situ shots in carousels, product variants, product details, related products and more. Users can buy online, enquire or add to favourites from the product page.
A modern but timeless web design
Often content and photography are a challenge when designing or developing a website leading to more complex design solutions to fill the spaces. With Matisse we were spoilt for choice, and able to choose from a range of stunning photography.
This allowed us to create a paired back design, modern and timeless, like the products on sale. With a simplified navigation menu and fly-out, we can provide website visitors with easy access to content, without a cluttered appearance. Subtle effects applied during development help to convey the quality of the product. Dark and light modules give the website a classic feel while not distracting from the range of design imagery.
Marketing and Design Consultant"Matisse needed a sophisticated leading industry website to showcase our extensive product range and to toggle between our Residential, Multi-Home and Workplace divisions quickly and seamlessly. NV really understood what we and our clients wanted, captured our brief and built our website with a timeless design, simple and easy to use navigation, fulfilling our complex and high content requirements.
Our retail and business clients as well as our staff love the website, each being able to quickly satisfy their respective informational needs. NV provided an excellent turn-key service from the initial planning stages to final delivery and hosting, within budget and timeframes, and their ongoing support ensures the website is operating to its optimum."
