QLDC’s existing site was functional but needed a revamp to provide a customer-focused user experience for its target audience. NV engaged in collaborative workshops involving all departmental stakeholders, where we gained many insights to the audiences' diverse needs, goals and requirements. 

Leveraging from these findings, it was key that we organised and labeled content in an effective and sustainable way, not only to provide the user with clear pathways to information, but also to enable QLDC to easily manage that content.

Following a pragmatic approach, traditional web patterns were woven into the UI, particularly as the audience demographic was broad and the level of technology savviness varied. The site was also required to adhere to Web Content Accessibility Guidelines (WCAG) 2.1. We made vast improvements in this area and reserve a degree of confidence to improve QLDC's current placing in the ALGIM (Association of Local Government Information Management) ranking survey.

We improved page ‘scannability’ through using iconography in primary areas instead of ambient imagery. An icon template guide was created and provided so that the in-house design department could create and implement iconography as and where required.

Quick links were created to direct members of the public to the information they were after in a more efficient way. These quick access points are content managed either in response to events or periodic and calendar based needs, and cater for anything from dog registration to refuse collection and for those unfortunate moments; parking fines. QLDC’s new digital solution is a scalable platform with a responsive design to engage and cater for their ongoing audience needs.