Festivals are often seen as the glamorous star of the creative arts sector but are notoriously underfunded. This creates a self-perpetuating cycle of underperformance.

Operated by not-for-profits, they are heavily reliant on ticket revenue to meet operating costs in a global climate of reduced arts sector funding. This means they often do not have the funds to secure a professional digital platform necessary to achieve a critical mass of sales, which often leads to sub-standard ad hoc online platforms.

Fringe is also a distinct sub-genre within the festivals sector, with a focus on early stage or experimental performances. That means more shows, more venues, smaller audiences and a donation based mentality that wasn’t helping the budget needs of the Fringe team.

Through our decade long involvement in the sector as digital design specialists, we have developed a deep understanding of the unique challenges arts festivals face, as well as insight into what makes a technical platform that delivers experiential, yet flexible sites.

Working with the bold new brand developed by the fine folk at Inject Design, we were able to bring this experience to bear on the Fringe 2017 digital platform, helping it to become the most successful festival yet.

Featuring over 140 shows from in excess of 1,000 artists, the new Fringe website and digital platform delivered a whopping 63% increase in online ticket sales over previous years, as well as the largest total audience yet.