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In January 2020 the Bread & Circus - World Buskers Festival transformed the streets of Christchurch once again into a bright, funny and happy place. The festival is one of the most loved and attended events in the summer calendar and a “must do” for artists around the globe.
Christchurch hosted 42 shows, with over 395 performances by 60 artists and for the 12th year in a row, NV Interactive was the digital partner to this multifaceted event. Year on year performers and attendee numbers continue to grow, meaning this madcap festival requires a rock solid, scalable digital platform to control the chaos.
We initially became involved in Bread & Circus in 2008 when we were approached to help take what was then known as the World Buskers Festival - based in our hometown of Christchurch - to the next level.
The festival team came to us at the last minute due to previous unfortunate circumstances. It was a crazy time of big ideas, incredibly short timeframes, lofty goals and micro budgets - but we threw ourselves into the challenge at hand.
The project required the use of a strong colour system while retaining readability. Discoverability of content was also a focus so that people would graze through the various shows.
Festivals like Bread & Circus are often seen as the glamorous star of the creative arts sector but they are notoriously underfunded. This creates a self-perpetuating cycle of underperformance.
The key to a successful partnership in this sector is an understanding of the business of the festival. From the pre-sales marketing period, programme launch and ticket sales, right through to the festival itself with its focus on audience engagement.
Ultimately, the success of a festival is defined by ticket revenue and filling of all available seats in each performance – something we’ve consistently delivered for over a decade.
In January 2020 the Bread & Circus - World Buskers Festival transformed the streets of Christchurch once again into a bright, funny and happy place. The festival is one of the most loved and attended events in the summer calendar and a “must do” for artists around the globe.
Christchurch hosted 42 shows, with over 395 performances by 60 artists and for the 12th year in a row, NV Interactive was the digital partner to this multifaceted event. Year on year performers and attendee numbers continue to grow, meaning this madcap festival requires a rock solid, scalable digital platform to control the chaos.
We initially became involved in Bread & Circus in 2008 when we were approached to help take what was then known as the World Buskers Festival - based in our hometown of Christchurch - to the next level.
The festival team came to us at the last minute due to previous unfortunate circumstances. It was a crazy time of big ideas, incredibly short timeframes, lofty goals and micro budgets - but we threw ourselves into the challenge at hand.
The project required the use of a strong colour system while retaining readability. Discoverability of content was also a focus so that people would graze through the various shows.
Festivals like Bread & Circus are often seen as the glamorous star of the creative arts sector but they are notoriously underfunded. This creates a self-perpetuating cycle of underperformance.
The key to a successful partnership in this sector is an understanding of the business of the festival. From the pre-sales marketing period, programme launch and ticket sales, right through to the festival itself with its focus on audience engagement.
Ultimately, the success of a festival is defined by ticket revenue and filling of all available seats in each performance – something we’ve consistently delivered for over a decade.
NV is proud to be the digital partner of the World Buskers Festival, now known as Bread & Circus, for 12 years.
Emily Gates Head of Marketing"A primary touch-point for our festival audience, it’s imperative that audiences have a seamless window to the festival through our website. NV make this possible and have been huge festival fans from the very start".
