We helped shift Arlo from selling software features to highlighting the customers’ emotional state after Arlo solves their problems – a bold positioning for an enterprise-focussed SaaS provider. This direction was informed by the insight that most purchasing customers followed the recommendations of their training administrators – the users of the system - and the site needed to speak to them.

To complete the personal touch, we commissioned hand-drawn iconography which was used throughout the site to clearly label and categorise the product benefits as opposed to product features.

We broke Arlo’s brand messaging up into simple and memorable phrases using striking colour, typography and iconography. 

Even more bold was the embrace of a cliched and purposefully cheesy comic book aesthetic, with references to the infamous ‘kapow’ and ‘bammo’ of the classic 1960s Batman TV series and its ilk. This aesthetic differentiates them completely from all other players in their sector and boldly proclaims Arlo as different.

Customer reaction has been swift and absolute – website users love the new design and inbound sales leads have tripled since launch. A tangible reminder that sometimes ‘bad’ design delivers the best results.