Storylines
The refreshed Marlborough brand leans into the world of visual storytelling to bring it to life. Leveraging the core concept of storylines, the MarlboroughNZ.com website needed a major revamp to authentically represent the new brand on a new website platform and tell the complete story of Marlborough.
Marlborough is a place blessed with many different storylines, bound by Nukuo Ariki - the four valleys. Designed by Strategy Creative, the new brand provided us with a rich tapestry of brand elements to craft the reimagined website platform. In partnership with Destination Marlborough and Marlborough District Council, our journey was focused on crafting an authentic user experience that connected people and place.
As the official website for Marlborough, our goal was to create a more user-friendly, accessible and visually appealing website that promotes the stunning region of Marlborough. Our primary objectives were to enhance the user experience, showcase the diverse offerings of the region, encourage tourism and local engagement.
The website has helped lay the foundation for increased engagement, providing a hub for regional promotion and encouraging people to explore, live and work, do business, invest or film in Marlborough. The site effectively promotes Marlborough as a region where people are inspired to achieve their goals.