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BBC Top Gear Hero Desktop
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BBC Worldwide
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Turning Top Gear fans closer to the action

Top Gear is one of the BBC's most-loved programmes worldwide. Now we're giving the show's millions of fans something they've never had before: the ability to go head-to-head with Jeremy Clarkson.

 

The BBC have been extending the Top Gear brand into the app space, and asked us to help create an interactive entertainment experience for mobile. The new Top Gear Cool Wall Windows 8 app takes what used to be a passive viewing experience and turns it into a fun engagment with the show's stars.

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Cool Wall
Fans love the show's controversial 'Cool Wall' segment, where Jeremy Clarkson and Richard Hammond rank cars depending on how 'cool' they are by placing photos into designated zones on a wall ranging from 'Seriously Uncool' and 'Uncool' to 'Cool' and even 'Sub Zero'.
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“The applications are highly-rated, with a clean look and feel, delivered to us on time and on budget. The NV team have been great to work with and the Product and Content teams speak highly of them and their ability to remain flexible and adaptable"

Chris Kerwin Head of UK Publishing at BBC Worldwide
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