Sexual Wellbeing Aotearoa | NV Interactive

Back to Work

Client

Sexual Wellbeing Aotearoa

What we did

Strategy + Design + Brand + Build + Improve

Best Design Awards

Finalist

Built with

Check it out

sexualwellbeing.org.nz

Best Design Awards

Finalist

Built with

Umbraco
Azure
Vue.js
Sass

Redefining digital access to sexual wellbeing services

Sexual Wellbeing Aotearoa, formerly known as Family Planning, is New Zealand’s largest provider of sexual and reproductive health services, clinics, information, advice and education.

The new approach employed conversational language, engaging questions, and clear navigation, ensuring accessibility for all users. Family Planning, now Sexual Wellbeing Aotearoa, launched their new identity on Valentine’s Day 2023, reflecting their commitment to sexual and reproductive health.

The project involved intensive collaboration between NV Interactive and Family Planning stakeholders. Through workshops and analysis, the strategy and scope were defined, followed by UX design and UI development.

The iterative design phase incorporated feedback to ensure functionality and attractiveness. Before the public launch, a soft launch tested the new look and feel. The upgraded website included Vendr integration for e-commerce and improved features like forms, course displays, and powerful search.

Extensive user testing ensured accessibility compliance, aligning with WCAG guidelines. NV Interactive proudly celebrated the successful launch, marking a milestone in promoting sexual wellbeing for all.

Sexual Wellbeing Aotearoa, formerly known as Family Planning, is New Zealand’s largest provider of sexual and reproductive health services, clinics, information, advice and education.

Accessible Interface

Accessibility was a key consideration throughout the entire UX and UI process. Meeting AA and AAA accessibility guidelines including for colour contrast, was regularly tested and refined throughout the project process through internal NV testing and external testing groups.

Easily Find a Clinic

Find a clinic allowing users to select their region or use the geo location function to find their closest clinic. Each clinic displays key details such as their address, click to call and get directions buttons, the services they offer and the ability to click through for more detailed clinic information. This detailed information includes a Google map, appointment types, clinic hours, fees, accessibility and other useful client and clinic information.

329,000+

unique visits in the first 6 months

Carefully Crafted

Providing a range of content but in easy to digest ways using accordions, diagrams, videos, badges and colour blocks and illustrations to help provide visual areas of interest and rest for visitors.