Ravensdown

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Client

Ravensdown

What we did

Strategy + Design + Build + Improve

Built with

Check it out

ravensdown.co.nz

Built with

Umbraco
Azure
Tailwind

Redefining digital's role in smarter farming’s future.

From fertiliser to full farm support – purely sales, to proper partnership. Ravensdown was redefining its market position, and they needed a website that would tell a new story.

The new site would serve time-poor farmers, government bodies, and future-focused landowners. So user intent shaped our design from the get-go. We mapped journeys, simplified pathways, and optimised for real-world conditions – mobile-first, resilient in rural network environments.

The result replaces static and siloed content with a dynamic and user-led platform, flowing seamlessly between product, service, science, and sustainability.  Behind the scenes, it’s just as future-ready as Ravensdown itself – with scalable integrations, and a flexible CMS that lets the team evolve messaging be season or region.

More than a website, it’s a central tool for Ravensdown. A retelling of the brand’s story, and a reimagining of digital's role in supporting smarter farming.

From fertiliser to full farm support – purely sales, to proper partnership. Ravensdown was redefining its market position, and they needed a website that would tell a new story.

A shortcut to localised info.

Ravensdown works nationwide, but farming is always local. So we introduced a location selector –accessible via geolocation or straight from the homepage. This helped farmers quickly connect with region-specific content, including local agri managers, relevant product info, and area-specific news.

Highlighting high-priority content.

Ravensdown’s shareholder-owned co-op structure makes certain news a top priority. So we created a flexible content call-out card and module for the home page, to spotlight critical updates like board elections. This meant important info was always easy for users to find, and simple for the team to manage.

Smarter connections across the site.

Products can now be tagged and With dynamic cross-site tagging, products can now surface where they’re most relevant – appearing in homepage sliders or related news articles. This means more opportunities for product content to appear in context, creating natural touch-points and driving  user engagement.

Product pages that work as hard as farmers do.

We fully redesigned Ravensdown’s product landing and detail pages making them clearer, faster, and easier to use. Key documents now sit front and centre, with related content close at hand and smart filtering throughout. Taking cues from best-practice ecommerce design, detail pages feature clear CTAs, handy tooltips, and expandable content that makes the complex simple.