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Gary Cockram Hero Desktop
Client
Gary Cockram Ltd
What we did
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Driving a legacy forward with a bold new digital experience.

With an automotive retailing history stretching back over three generations, the Cockram family were ready for a fresh digital spin on a classically crowded and competitive sector.

The automotive marketplace can be busy and cluttered, so we kept it clean, clear, and intuitive enough for young and old car-lovers to navigate. We made even the most detailed technical specs easy on the eyes – accelerating understanding and driving test drive bookings.

Under the hood, we delivered a platform that empowered the business to service the whole site themselves. Technically, the site seamlessly consumes (and clearly displays) multiple third-party API data sources for used cars sales, after sales parts, and car servicing schedules.

From ignition to completion, the project was a pleasure and a privilege – driven by our shared values, mutual respect, and strong partnership.

1
Your virtual forecourt.
We saw the platform as a place for business and customer to start a conversation. So we built in the ability to browse the full forecourt  from the couch. The client can now promote their fleet 24/7, and  customers can access all the info they need, before they even pay  Gary Cockram a visit.
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Making specifications simple.
Tabbed vehicle specification panels show users exactly the right amount of detail, making it simple to figure out which vehicle is right for them. We used traditional web patterns, so navigating the site wasn’t a learning curve for users. Instead, they could immediately  interact with key content confidently.
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Available in any colour you like – including black.
Colour is a major factor in car-buying decisions, so showing all vehicles in all colours was a non-negotiable. We built in fully configurable colour swatches, 
so the user could see their favourite vehicle in every standard paint finish available. 
6
Used vehicles widget integration.
Along with showcasing all new vehicles, the site needed an integrated widget that would surface all used vehicles across the Gary Cockram network. The widget surfaces vehicle details, specs, and photography. Users can filter and  search the used car database
across multiple criteria.
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More we’ve done.
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